How do you center your marketing approach? Would you rather bombard leads with cold calls? Or would you rather use tools such as content and education to draw customers in?
If you prefer the latter, you should start exercising inbound marketing.
Inbound marketing uses content and other useful tools to attract prospects, converting them to leads. This is done to try and convert the leads into customers.
Inbound marketing sets you up as an industry leader and a trusted name in your industry.
To run a successful inbound marketing campaign, you need essential materials — or your marketing efforts will fail.
If you’re stumped, here are the 10 essential elements of a powerful inbound marketing strategy.
How can your prospects find your content? SEO, or search engine optimization, is essential.
SEO techniques are used to improve your content’s performance on Google and other major search engines. SEO is the leading marketing strategy in organic marketing.
Using strategies such as keywords and link building will ensure you’ll perform well on search engines. In addition to optimizing content, your website design should also be SEO optimized to ensure you don’t receive bad Google ratings.
SEO is the leading organic marketing strategy, but what about inorganic? This is where PPC comes in. PPC, or pay per click, is an affordable advertising solution.
You pay for ads and search terms that appear on websites and Google searches.
A common misconception is inbound marketing is all organic marketing. But using PPC and other paid strategies can still attract leads in a non-intrusive way.
3. Content Marketing
Since content is key when it comes to inbound marketing, you need a powerful content marketing strategy.
Content is what entices your website visitors. If it wasn’t for compelling content, you won’t have leads clicking around your website and revisiting your website.
Your content is the very thing that attracts prospects and also holds them as leads. Eventually, your content should attract sales. Producing consistent and high-quality content will attract and hold on to customers.
4. Social Media
Another way to attract leads is by using social media marketing. Using organic social media posts and paid social media ads will attract a larger following.
Social media has other advantages that other marketing forms don’t have. You can attract leads, update your devoted customers, promote your services, and you can even connect with customers.
Social media offers an innovative way to attract new and current customers.
5. Landing Pages
Say you’re starting your inbound marketing campaign, but there’s a specific page you want your prospects to visit. This is called your landing page. You use the mentioned strategies to drive your prospects to a specific page.
This page can be a blog, a product page, or even your homepage.
If you don’t drive customers to a specific page, you won’t get the marketing results you want.
6. Email Marketing
Email marketing may seem like an intrusive marketing method. Some may even think it’s a waste of time. But email marketing is an effective way to drive customers to your website, especially for eCommerce brands.
Keep in mind, you’ll have to find a unique way to gain email addresses from prospects. Examples include quizzes, contests, and other hacks where they can win free products.
This was mentioned in the SEO paragraph, but it’s important to emphasize the importance of keywords. Using the right keywords will make or break your inbound marketing strategy.
You should optimize your content and your landing pages for keywords. Even social media posts and other your YouTube videos should use keywords.
Search for industry-specific keywords that relate to your content. Find keywords with high traffic value with low competition and low difficulty.
8. Guest Blogging
Another powerful SEO tool that should be emphasized is link building. This is when you use internal links in your content that link to other pages in your blog.
But you should also link to non-competitor sources, and have your content linked on other websites.
The easiest way to do this is by guest blogging. Find industry-specific reputable content creators. Partner with them by supplying links to your landing pages so they can link to your website in their content.
9. Web Design
What if you use all of these strategies and you’re not getting the leads you need?
If you have an outdated or poorly designed website, that could be your answer.
Your website visitors want to visit a fast-loading and responsive website. Think of a website like your store. You don’t want to visit a dirty store, do you? That’s why your website should be designed with your website visitors in mind.
A website designed without user experience not only deters visitors but is also blackmailed by Google.
Fortunately, great web design is easy to achieve. Many CMS platforms offer easy-to-install design themes. You can also outsource a web designer to create a beautifully developed website.
10. Lead Generation
You will use all of these techniques in hope that you’ll gain a sale. But what if your customers aren’t ready to buy? You can still leave your customers enticed with lead generation.
The customer experience is more complex than you’ll expect.
Lead generation identifies each step in your customer’s journey. Some customers will act on impulse and buy products. Others need more time to research and get a feel for your brand.
Identify your customers by their behavior on your website and on social media.
Find ways to keep them enticed, such as producing more content and recommending products.
Time to Create a Powerful Inbound Marketing Strategy
From lead generation to SEO, an inbound marketing strategy has a variety of different elements. As a marketer, it’s your job to use all of these elements for a successful inbound marketing campaign.
Entice your customers and identify each stage in their customer journey. Always create great content, advertise, and have an active presence on social media.
Do you need help with your inbound marketing campaign? Take a look at our services.